) FREQUENCY - How often does the magazine come out?

Monthly.

) DELIVERY SCHEDULE - What day of the month can I expect to see the magazine on stands?

Around the 28th of the month. In general most locations should have the magazine by the first of the month.

) CIRCULATION - what is it?

We change this number monthly (within a hundred or so one way or the other), depending on the current demand. As of June, 2009 we are printing 26,000 magazines on a monthly basis.

) READERSHIP - What is it?

The industry average states that about 2.5 people read each publication. Based on 26,000 magazines printed that would equal a monthly readership of 65,000.

) DISTRIBUTION - where is it distributed?

Our publication is delivered to over 500 locations throughout Broward County Florida... from the Coral Springs area east to Deerfield Beach, south to Hallandale and west to Weston, and all communities in between. It is also available at the only gas station in the middle of Alligator Alley (Interstate 75 between Fort Lauderdale and Naples, Florida).

) COST - How much does it cost?

If you're having us design your ad for you, calculate 30 percent of the non-discounted one month rate. Remember to figure in the color cost too. This is a one time charge per ad designed. Or, have your graphic designer send us the ad for placement.

) DESIGNER INFO - My graphic designer will design my ad, what does she/he need to know?

If your designer is going to design the ad, have them review page 5 of our media kit for information on ad specs and design considerations. Have your designer either email you the ad or email the ad to us telling us who you are (I organize my client files by surname). Ad name should include your surname and the first month and year of run. Example Wood-0901.pdf (file name for Ms. Wood to begin 2009, January).

) FIRST - What do I need to decide first?

Choose what size ad you want to run and if you're wanting to run in black/white or color.

) SENDING GRAPHICS - How do I send the graphics and pictures?

Email the graphics/pictures you have to use in the ad. Do not place these images inside a word document. They must be sent separately. We accept jpg, tiff, eps, pdf and gif. We request they be CMYK files, not RGB

) What does CMYK and RGB refer to?

CMYK stands for Cyan, Magenta, Yellow and Black. These are the printing ink colors used to print your ad. RGB refers to Red, Green, Blue and are the colors of light to show images on computers. Because we are a print medium, we request graphic files be sent in CMYK.

) WEB PHOTOS - Can I use photos and graphics from my website?

No, these RGB images are not high enough resolution for print, they are only 72 dots per inch (dpi). Images should have at least 150 dpi to print well. Many images are 300 dpi.

) WORDS - What about the copy... the words?

Place in the body of your email the copy. Start with the headline. Place in general order of what you expect for the final ad. Typically the company name and contact information is at the end.
Include your website if you want to help drive readers there. With our online edition, your web address (URL) becomes an active link that takes the reader to your website with one click.

) FORMAT - Do I need to format the copy?

No, we will format all the copy for you in the proof.

) AMOUNT OF COPY - How much copy should I include?

Remember, less is better when it comes to what to place in your ad. Be clear on what you want in your ad. You will have the chance to correct any error in the ad once you receive your first proof.

) Can I change my mind about the copy once I receive my first proof?

Yes, you can change your copy. We will then generate a new proof. With copy changes you are subject to a revision charge (minimum of $30)... so talk with your team, and review all the words you want to place in your ad. We will update phone numbers at no charge during your agreement period. We want you to save where you can

) TURN-A-ROUND TIME - How long will it take to get a proof back?

Plan on receiving your first proof by the end of the next business day.

---

) I want to submit an article, how do I do that?

First review our guidelines. Most editorial questions will be answered in this single page document.

Links for Submitting Editorial:
ARTICLE
NEWS BRIEF

) NEWS BRIEF/ARTICLE - What's the difference?

This is covered in our guidelines. A news brief is all about you, your business, what you are doing, a new service, program, product line, etc. Briefs are no more than 250 words. Articles are longer and written for the reader, helping them with useful information. This is a way for you to share about what you know, how you can help our readers along their wellness path. Articles are non-advertorial in nature. At the end of the article there is an opportunity for you to include contact information.

) DUE DATE - When is the due date?

This is covered in our guidelines. Please take a moment to review. The due date is the 5th of the month prior to publication, for example: June 5th for the July edition.

) What types of editorial may be submitted?

You might want to download our guidelines for reference. Please take a moment to review this document. We accept local briefs, health briefs, CD Reviews, DVD Reviews, Book Reviews and feature articles.

) If I submit it by the 5th, can I expect to see it in the following month's publication?

Editorial placement is never guaranteed, even if you are an advertiser, though being an advertiser carries more weight. Our staff reviews each submission and selects those items we feel best serve the readers. Generally we receive more editorial than we can place. If your work is exceptional and doesn't make it in the following month's edition, it may be published in a future edition. We do appreciate all submissions. Please review our guidelines for hints about what it is we're looking for.

) THEMES - What are your monthly themes?

Our monthly themes are listed on our resources page for our Natural Awakenings website. They are subject to change.

) LENGTH - How many words should it be?

This is covered in our guidelines. Please take a moment to review. Generally speaking the length is between 250 and 1000 words.

) FORMATTING - Do I need to format the copy?

We will format your entire article. Is is not necessary for you to do so.

) DELIVERY - May I simply email it to you?

Editorial must be submitted via our website. Go to our editorial form and submit your piece there. You may wish to bookmark this page for future reference.

) PHOTOS/IMAGES - What if I have a graphic I want you to consider including?

Email your graphic directly to me and reference your article title and name in the subject line and include your surname as part of the graphic name so I can more easily identify and match up to your article.

) COMPENSATION - Do you pay for articles?

Good question. At the moment no. We feel that it's a great support for our advertisers and local business owners to be able to share with our readers what they know about their area of expertise. We encourage all to submit editorial.

---

) PRICE RANGE - What is the range of costs? Use the links below to submit your ad.

Mark Your Calendar ads (MYC) start at $70 for two inches ($35/inch)
Date-specific calendar ads are $20 each

.... Quarterly billing...
Ongoing calendar $45 a quarter.
classified ads start at $45 (10 words for 3 month/quarterly run). Additional words are billed at $4.50 each (equivalent to $1.50 a word per month).

CRG (Community Resoure Guide). These ads begin at $99 for one month for the basic listing. ) DUE DATE - When is the deadline / due date?

You'll need to submit classified and calendar events by the 5th of the month prior to publication. Example: June 5 for the July edition.


) CLASSIFIED - I want to place a classified, how do I do that?

Go to our classified form and submit your ad there.


) DATE-SPECIFIC CALENDAR - I want to place a date-specific calendar item, how do I do that?

Go to our date-specific calendar form and submit your item there.


) ONGOING CALENDAR - I want to place a on-going calendar item, how do I do that?

Go to our on-going calendar form and submit your item there.

---

) AD TYPES - What are the different types of ads I can choose from?

We have display ads, Community Resource Guide (CRG) ads, classified ads, Mark Your Calendar (MYC) ads and calendar ads. The display ads and CRG ads are due on the 10th. The Calendar ads we'd like to get by the 5th.

) COST RANGE - What is the range of costs? Use the links below to submit your ad.

One Month rates are as follows:
Display ads range from $107 to $1275
Community Resource Guide ads (CRG) start at 99
Mark Your Calendar ads (MYC) start at $70 for two inches
Date-specific calendar ads are $20 each

.... Quarterly billing...
Ongoing calendar $45 a quarter.
classified ads start at $45 (10 words for 3 month/quarterly run). Additional words are billed at $4.50 each (equivalent to $1.50 a word per month).

) DUE DATE - When is the due date?

We expect the insertion order (a signed agreement to place advertising) to be received by the 10th of the month prior to publication. You'll have two days after that to get us the actual ad. Either you may submit finished artwork, or we can design the ad for you.

) DISPLAY ADS - What are display ads and where are they placed in the magazine?

They are ads that are purchased with a variety of dimensions. To see all the sizes available view page 5 of our media kit.

) SPECIAL PLACEMENT - May I ask for special placement?

Absolutely. In fact, if available, you may ask for the inside front cover, page 3, page 4, page 5, inside back cover, or back cover. Typically these are sold only by the full page. They may also be purchased in color.

) SPECIAL PLACEMENT - What about special placement for smaller sized display ads?

Special placement may be purchased too. That might be a request to have the ad on a certain page with the magazine, or special placement within the spread. There is a charge for special placement.

) SPECIAL PLACEMENT COST - What is the charge for special placement for ads less than a full page?

Special Placement is an additional fifteen percent of the non-discounted rate for the ad size you are running.

) How much are display ads?

We have one month rates, six month rates and 12 month rates. Review our rate sheet for current pricing.

) COMMUNITY RESOURCE GUIDE - What do Community Resource Guide ads (CRG) look like and where are they placed in the magazine?

To view several samples of our CRG ads view page 3 of our media kit. They are organized by category and placed in the last few pages of each month's magazine.

LINK to submit your CRG online.

) JANUARY'S ANNUAL 'NATURAL LIVING DIRECTORY' - What's so special about this issue?

It's our 10th Anniversary issue and we're celebrating with an extensive NATURAL LIVING DIRECTORY in place of the regular January issue. Because this issue will be referenced year long we're not including the calendar section, nor the news briefs and classified ads. The first listing can be ordered early to save money. The standard CRG is $125 and includes a photo/logo. The second listing can be ordered for half off the $125, and the third one is free. They are organized by category and placed THROUGHOUT the magazine.

LINK to submit your January Annual CRG online.

) MARK YOUR CALENDAR - What does a Mark Your Calendar ad (MYC) look like and where are they placed in the magazine?

To view several samples of our CRG ads view page 3 of our media kit. They are organized by category and placed in the last few pages of each month's magazine.

---

) QUANTITY - How many distribution points do you have in Broward County?

We have approximately 500 distribution points -- libraries, food stores, spas, fitness centers, healing centers, alternative physician offices, and other places free magazines are generally found.

) DISTRIBUTION POINT - How can a business location be added to your distribution list?

Thank you, please email us and we'll be happy to set you up as a distribution point. Include the following information: business name, street address plus a contact name and phone number. We also need the quantity of magazines you would like to receive on a monthly basis.

) COST - Does it cost to be on the list?

This is a free service we offer to the community. AND, as a thank you we offer one free ongoing calendar listing in our local Natural Awakenings magazine. Submit your ongoing listing online.

---

) WHAT - What are you looking for in the way of cover art?

We are looking for high contrast, clearly defined work that has a subject matter that's uplifting. It does not need to reflect the theme of the month, however, many times we do choose work that is complementary. Please review our guidelines.

) ARTIST INFORMATION - What should I include with the artwork?

This is covered in detail in the guidelines. Please limit to about 200 words.

) NUMBER OF PIECES - How many should I submit?

No more than two. If we wish to have your submit more, we will let you know.

) DUE DATE - When should I submit?

Anytime. I keep a file of artwork for my selection process.

) SUSIEQ - I understand Susan 'SusieQ' Wood, publisher of the Broward edition of Natural Awakenings is an fine artist. Where can I see her work?

Thanks for asking... Here's her website's home page and a close up of her current quantum expression piece called "Calliope... Never Ending". This is a piece she's been painting on since 2007. It continues to expand in depth. To see the entire piece, click on the image.

---

Please feel free to call me with any further questions. Constructive suggestions are always welcomed. We are pleased to be in service.